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Excel ready version data file is available 1 hour after the CSV file is out. You may open it with Microsoft Excel version 2003 and up. There are four sheets in the Excel file. Product Matrix: same as CSV file. Newly Activated Products: Clickbank products that are activated on the day. Removed Products: Clickbank products that are removed on the day. Glossary: Definition of the columns. To download the CSV file and the Excel files, please visit Gravity change since last update is denoted in “Gravity +/-”. For example, if current Gravity is 120.00 and the last Gravity is 118.00, then Gravity +/- = +2.00. We’ve changed our domain ClickbankRSS.com to CBAffiliateDatafeed.com. You may still access the site through ClickbankRSS.com, but you’d be redirected to CBAffiliateDatafeed.com. If there’s any question, please don’t hesitate to contact us! Are you a web-based game fan? Anyway, I am one! What does web-based game has anything to do with affiliate marketing? Before I explain the relevance, let me tell you a success story of a web-based game. You might not be aware of a game called Travian which is relatively less-known in North America and even UK. It’s originally developed in the German language in Germany. It’s a fairly popular game in Germany. Its worldwide recognition and popularity attribute to the diversification into minority languages. Surprise to many, English version of the game is not Travian’s biggest audience base. You can go to their website: Travian.com, and count the flags on their site. You’d understand the power of language diversification. It was considered a very smart move in the game industry as the cost of internationalization and localization to an individual language is way cheaper than developing a brand new game. So what does it have to do with Clickbank affiliate marketing? In Clickbank Marketplace, some Clickbank vendors go the extra mile to extract value from their existing content. They diversify their product to other languages other than English! English is only as good as it gets when French, Spanish and German speaking people have no choice. Ask anyone in France who speak French as their primary everyday language, they’d tell you they’d rather buy an info product that’s written in French instead of English. There is growing number of vendor takes advantage of this diversification tactic. As an affiliate, you may join the ride, too! Search our CSV file with Sort and Filter. Filter out the vendors whose value is “Y”:
These three extra languages are available in Clickbank Marketplace. If a product flagged as “Y” in one of these columns, you know you may have to prospect to taking the affiliate marketing effort up a notch to other language audience simply by translating your existing marketing content to other language or by targeting additional countries by targeting your PPC campaign to additional regions. According to our ongoing statistics, out of the ~3000 Clickbank vendors that we’re able to work out their Refund Rate, as of the day before yesterday, 379 of them are with >30% refund. We feel reluctant to name names but the truth is that many of the high Refund Rate vendors are still going strong with their Gravity, with some go as high as 100+ Gravity! So go figure what the affiliate world is like without the Clickbank no-question-asked refund policy. It’d be absolute chaos with complaints and scam reports flying all over the Internet accusing Clickbank products as mostly huge disappointment due to over-promise or blunt false advertising. That being said, we deem Clickbank’s current system design as the idealistic way to conduct virtual product and info-selling business. It’s a balanced environment with people doing all the trial and error but falling safely without hurting. Cuz hey… remember, there’s always the 60-days refund period. No sweat. Anyway, there’s still hundreds of quality, “affiliatable” products that worth every effort for average affiliates like you and I to promote. Also, on the other hand, High Refund Rate doesn’t necessarily means profit killing. We will talk about it in the next article. There are a lot of articles teaching you how to calculate the refund rate of Clickbank products. There are even some web-based calculation tools and scripts to help you calculate the rate. We investigated many of them. They all seem to have some logical errors. If you use them, you may come up with some wrong refund rate leading to wrong business decision in promoting your next product (or miss promoting the good ones). Here, we’re going to show you the right way to do the calculation. Note that refund rate cannot be an absolute indicator of the refund situation, which is skewed if product price is changed, which is not uncommon as vendor test different pricing strategy to maximize earning. In our downloadable Clickbank Marketplace CSV file, under the column of Refund Rate, if you see -1, it means either that the product payment nature is recurring or that there’s more than one product listed under the corresponding Vendor ID. These two situations prevent us from obtaining a meaningful result out of the Refund Rate calculation. Now, let’s learn how to do the Refund Rate calculation properly (we’ve done all these tedious calculation for you in our downloadable Clickbank Marketplace CSV). You have to have to obtain the value of the follow parameters: Product Price (by viewing the Clickbank payment page of the product, rely not on the landing page marketing tag lines); 1. Clickbank takes 7.5% + 1 USD per transaction as their platform fee. For every payment paid through Clickbank, the vendor’s earning ＝ Product Price – ( ( Product Price × 7.5% ) ＋ 1 ); thus, Revenue after Platform Fee ＝ Product Price × 0.925 － 1 2. Affiliate Commission ＝ Revenue after Platform Fee × %/sale. The commission payable to affiliate is calculated based upon the Revenue After Platform Fee, not the Product Price. 3: Refund Difference ＝ Affiliate Commission – $Earned/Sale 4: Refund Percentage ＝ ( Refund Difference ÷ Affiliate Commission ) × 100 Let’s do a quick demonstration to illustrate the calculation with the following parameters: 1: ($47 * 92.5%) -1 = $42.475 (Net Commission) As a result, the refund rate is 6.49% Gravity doesn’t say much about the “affiliability” (how efficiently we can make money promoting an affiliate product). We can definitely say that a high Gravity means that there’s a lot of affiliates promoting a product. We can’t say that the affiliability is good. Affiliability depends on many factors. One of the most important factors are the promotional method an affiliate used to promote her product. Some affiliates are good at using PPC to promote while some are good at using SEO to promote. A random product from Clickbank Marketplace won’t lead you to success. Preparation, preparation, prepration. If you’re tech-savvy and know how to manipulate XML, you’re truly blessed! You can dig in the wealth of information available in the downloadable XML file available from Clickbank.com. The file is updated daily. Most of the vital statistics of the product in Marketplace are available. |
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