The following glossary is written in the order it was shown in the CSV from left to right.
- Vendor ID: Nickname or ID that the publisher (merchant) of the product identifies oneself with.
- Category A: One of the two Categories that Clickbank allows a vendor to label their product on. (Clickbank Category is a pre-defined topic or name that Clickbank ask every merchant to identify their products with. Each product can be put under two different Categories.)
- Category A Rank: Popularity Rank of a particular vendor’s product under Category A. (Clickbank Rank is a unique numerical identifier that Clickbank use to sort its products in different Category. The logic that Clickbank uses to assign the rank is a mystery. Let’s just hope it’s all for the best.)
- Category B: One of the two Categories that Clickbank allows a vendor to label their product on. (Clickbank Category is a pre-defined topic or name that Clickbank ask every merchant to identify their products with. Each product can be put under two different Categories.)
- Category B Rank: Popularity Rank of a particular vendor’s product under Category B. (Clickbank Rank is a unique numerical identifier that Clickbank use to sort its products in different Category. The logic that Clickbank uses to assign the rank is a mystery. Let’s just hope it’s all for the best.)
- Title: Name of a product.
- Description: Detailed description of a product.
- Has Recurring Products: Y: if the product charges customer on a subscription basis; N: if the product charges customer a one-time payment only.
- Gravity: Weighted average number of DISTINCT affiliates who have earned a commission by promoting a particular publisher’s product(s). The more recent the last referral, the more weighting is applied. Therefore, if a publisher has a high gravity score, it means that the publisher has lots of affiliates earning money by promoting their product recently.
- Gravity +/-: Gravity change since last update is denoted in “Gravity +/-”. For example, if current Gravity is 120.00 and the last Gravity is 118.00, then Gravity +/- = +2.00.
- Earned Per Sale: Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes. (Unfunded sales, such as returned checks, do not impact this number.) This is a great indicator for people who know they need to make a minimum amount of money on each sale in order to be profitable. If you know about how much you’re going to spend on promotion for each sale you earn, you can sort by Earned Per Sale and only promote products whose payout meets your minimum threshold for profitability. For example, if you know you are going to spend about $10 in advertising per sale, you may choose to only promote products that pay at least $20 per sale.
- Percent Per Sale: Average percentage commission earned per affiliate per referred sale. This number should only vary if the vendor has changed their payout percentage over time. This is similar to Earned Per Sale, but it ranks publishers according to the commission percentage they offer on each sale. If you are looking for publishers that give a high percentage of the sale to affiliates, sorting by Percent Per Sale is your best option.
- Total Earning Per Sale: For one-time purchases, this number is the same as Earned Per Sale. For recurring billing products, it equals the average total of the initial sale plus all rebills, divided by the number of initial sales. To put it simply, for every new purchase of this product, this amount is the average you’d make in total over the life of the new customer. However, this is just an average; this amount is not guaranteed.
- Total Rebill Amt (Future $ in Clickbank): Average amount that affiliates make from rebills of the product. This gives you an indication of how often customers continue their subscriptions, and an idea of how much you’re likely to earn in addition to the initial sale amount.
- Referred (%refd in Clickbank): Fraction of a vendor’s total sales that are referred by affiliates. (The percentage of sales that were referred by affiliates.) Higher the number, higher the vendor’s dependency on affiliate to make one’s sale.
- Commission: Percentage of cut from the Product Price payable to the affiliate set by the vendor.
- Activate Date: Date which the product is first published on Clickbank Marketplace.
- Whois Created On: Date of the Domain Created on.
- Website URL: Sales landing page URL address of the product.
- Refund Rate: Percentage of sales that are refunded by buyers.
- Product Price: List price of the product retrieved from the shopping cart page of Clickbank. The value of Product Price shows up as “0″ if the product payment nature is recurring or its vendor has multiple products under its belt. (Most vendors prefer to have just one product listed under one Vendor ID.)
- Lang – EN: English pitch page or/and product language availability: Y/N
- Lang – FR: French pitch page or/and product language availability: Y/N
- Lang – ES: Spanish pitch page or/and product language availability: Y/N
- Lang – DE: German pitch page or/and product language availability: Y/N
- Upsell: One-Click Upsell Flow availability: Y/N. Allows vendors to offer buying customers a series of additional products they may be interested in. A vendor can create a One-Click Upsell “flow” that controls which additional products are offered to a customer upon completion of their order, and can even offer different products based on whether they purchased or declined earlier offers.
- Affiliate Tools Page: Vendor has affiliate tools page available: Y/N. A vendor creates Affiliate Tools Page for the affiliate to get help and tools (banners, ad text).
- Vendor Spotlight: The Vendor Spotlight is an easy and powerful way for vendors to provide more information to affiliates directly from the Marketplace.
- Shippable Media: Tangible product available: Y/N. Clickbank vendors normally offers virtual products only. However, at time, some of them may offer tangible goods to buyers.
- CPT UV YYYY-MM(Recently 5 month):Estimated number of unique visitor of specific month based on Compete.com’s estimation towards the first level domain of the sales landing page. Note that if a sales landing page is under the sub-domain or sub-directory of some other highly popular domain, such as HubPages.com, the exceptionally high Unique Visitors value serves no purpose for analysis.
- CPT Rank YYYY-MM(Recently 5 month):The Compete Rank is based on Unique Visitors and does not consider page views or number of visits made to the site. Rank is often used as a compliment to Unique Visitors to provide a relative metric that shows the significance of a site.
- CPT CB Rank: Numerically ranked CPT Unique Visitors in descending order with 1 being the highest CPT Unqiue Visitors.
- ALX Traffic Rank: Relative position of the domain of sales landing page to all other domains in the world in terms of traffics volume known to Alexa.
- ALX CB Rank: Numerically ranked Alexa Traffic Rank in descending order with 1 being the highest (smallest number) ALX Traffic Rank.
- ALX Traffic Rank in Country: Relative position of the domain of sales landing page to all other domains in its most dominant country in terms of traffics volume known to Alexa. It’s denoted in <rank number> <dominant country code>. For example, 359 US means that the relative rank position in US of the domain is 359.
- CPT Monthly Change: Difference between Compete.com’s Unique Visitors of last month and the month before the last. Positive number means that last month’s Unique Visitors has gone up while negative number means that last month’s Unique Visitors has went down.
- CPT Yearly Change: Difference between Compete.com’s Unique Visitors of last year and the year before the last. Positive number means that last year’s Unique Visitors has gone up while negative number means that last year’s Unique Visitors has went down.
- CPT Referral Sites: Number of referral sites known to Compete.com. The higher the number, the more diverse the sales landing page’s domain got its traffics from.
- CPT Referral Sites 1-5: Top five Referral sites known to Compete.com. Top Referral site 1 is responsible referring the most traffic to the domain of sales landing page.
- CPT Destination Sites: Number of the destination sites known to Compete.com. Destination site is the site where visitors go after they leave the domain of the sales landing page.
- CPT Destination Sites 1-5: Top five Destination sites known to Compete.com. Top Destination site 1 is the most visited site after visitors leave the domain of the sales landing page.
- CPT Search Terms Count: Number of search engine keywords that populate traffics to the domain of the sales landing page known to Compete.com. The bigger the number the more diversely keyword-targeting the SEO is attuned.
- CPT Search Term 1-5: Top five search engine keywords (known to Compete.com) that visitors search and eventually reach the domain of sales landing page.
- Rush Organic 1-10: What SEMRush.com think are the Top 10 organic search query keywords visitors use to find the domain of the sales landing page.
- Rush AdWords 1-10: What SEMRush.com think are the Top 10 Google paid search query keywords visitors use to find the domain of the sales landing page.
- GOG Also Searched For 1-10: Search engine keyword terms that visitors who visit the domain of sales landing page most likely search for.
- ALX Linking In: Number of Sites Linking In known to Alexa. Alexa has its own way of monitoring backlinks. For more information, you may want to check out Alexa Help System for more info.
- GOG Also Visited 1-10: Websites that the domain of the sales landing page visitors is likely to visit.
- GOG Related Link 1-10: The first 10 results that shows up if you use the “related:” query in Google to see what Google think what other sites are related to the sales landing page. It is very likely that the prominent sites that are related to the topics of the sales landing page shows up in the top 10 results.
- GOG Unique Cookies: Approximate number of cookies on a site over a specific month worldwide as determined by Google Ad Planner’s algorithms. (Note: This metric doesn’t represent the actual number of cookies on a site.) For more information, reach Google’s Help on Unique visitors (estimated cookies).
- GOG Unique Users: The estimated, unduplicated number of people who visit a site over a specific month. With the unique visitors (users) metric, you can get an idea of the percent of your target audience you can reach. For more information, reach Google’s Help on Unique visitors (users).
- GOG Reach: The estimated percent of total internet users (over a month) worldwide that has visited the domain of sales landing page. For example, a 32% score means 32% of internet users visits the domain.
- GOG PageRank:PageRank is Google’s view of the importance of this page.
- GOG Page Views: The number of page hit to the domain of sales landing page known to Google AdPlanner.
- GOG Total Visits: Estimated number of times the domain of sales landing page is accessed by unique visitors worldwide known to Google AdPlanner. (If a user is inactive on a site for 30 minutes or more, any future activity will be considered a new visit.)
- GOG Avg Visits Per Visitor: Estimated number of times a unique visitor worldwide accesses the domain of sales landing page in a month known to Google AdPlanner. (If a user is inactive on a site for 30 minutes or more, any future activity will be considered a new visit.)
- GOG Avg Time On Site: Estimated average amount of time, in seconds, that a unique visitor worldwide spends on the domain of sales landing page known to Google AdPlanner.
- GOG Trends Region Top 1-3: Sourced from Google Trends for Website the top three visitor’s originating countries of the domain of the pitch page.
- GOG trends city 1-3: Sourced from Google Trends for Website the top three visitor’s originating cities of the domain of the pitch page.
- GOG Trends Language 1-3: We retrieve the top 3 result of the most popularly searched lanuage of the pitch site. For more information about the new data, check http://www.google.com/intl/en/trends/about.html#14.